The Confidence Code: 30-Day Reset | Heron Fitness
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The Confidence Code: 30-Day Reset

For the Ambitious Woman Who Doesn't Recognize Her Body Anymore.

Lose the stubborn weight. Reclaim your energy.

A 30-day fitness and nutrition challenge for women in perimenopause and beyond.

30 days to build strength, consistency, and confidence.
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  • A proven, structured plan that works with your hormones
  • Daily check-ins that keep you accountable
  • A system that fits into the life you're already living

New cohort every Monday. Capped at 15 women.

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We'll confirm it's a fit and get you set up to start with the next cohort.

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Sound familiar?

You've done the workouts. You've cut the calories. Nothing's changed.

You handle everything, your family, your responsibilities, everyone who leans on you. But somewhere in perimenopause, your body stopped playing by the old rules. The scale won't move. The energy's gone. And every Monday you tell yourself this week will be different, only to end up back in the same place by Thursday.

It's not that you don't have discipline. You have more discipline than almost anyone you know.

The workouts stopped working You're training the way you did in your 20s. Your body stopped taking the bait.
The "just eat less" advice fails You've cut calories, cut carbs, cut everything. The plateau doesn't move because calories were never the whole problem.
You've done the extreme resets The 5am workouts, the 30-day "no excuses" challenges built for a different body than the one you're in now. You burned out every time.
You've tried to white-knuckle it Relying on motivation and willpower works for about two weeks. Then life happens and there's nothing underneath you to keep you on track.
You don't need more willpower. You need a plan built for what's happening in your body right now, not the one that worked a decade ago.
Proof

Real women. Real results with the Confidence Code.

Lisa, before and after working with Heron Fitness
Before

The pounds had crept back on even though she was training four days a week. She either wasn't eating enough or way too much and needed real guidance with her nutrition.

The breakthrough

"Fuel your body. Make protein a priority." That one shift changed everything.

Now

"Weight loss is great, but the tools to stay consistent and maintain it have been the most impactful. I needed accountability and the reassurance that consistency is key, and perfection isn't life. I've never once felt judged, only supported."

Lisa, Confidence Code client
Mindy, before and after working with Heron Fitness
Down 16 lbs and over 5 inches off her waist.
Mindy, Confidence Code client
Kelly, before and after working with Heron Fitness
"I no longer try to under eat or starve myself. I know food is fuel." Down 10 lbs and inches all over.
Kelly, Confidence Code client
Toni, before and after working with Heron Fitness
"Clothes I haven't been able to wear in years now fit again." Down 16 lbs and inches everywhere.
Toni, Confidence Code client
Kacey, before and after working with Heron Fitness
"More body confidence, muscle definition, down 10 lbs, and no IT band pain in over 3 months of running."
Kacey, Confidence Code client
April, before and after working with Heron Fitness
Down 14 lbs.
April, Confidence Code client
Kristin, before and after working with Heron Fitness
Down 26 lbs.
Kristin, Confidence Code client
How the 30 days work

What your 30 days include.

No generic template. No guessing. A plan built around your hormones, your schedule, and your body, starting now.

  • Education + Accountability

    Daily accountability check-ins and direct coaching so you're never left guessing what to do or why it matters.

  • Structured Workouts

    A training plan built for your schedule and equipment, whether that's a full gym or your living room.

  • Daily Movement Goal

    A daily movement target that keeps you active between workouts and builds the habit that makes results last.

  • Sample Meal Plan

    A sample meal plan built around your calorie and protein targets, so you can see what a day of eating could look like.

  • Your Calorie + Protein Targets

    Personalized daily calorie and protein numbers based on your body and goals. Simple to track, easy to stick with.

Kaitlin, before and after working with Heron Fitness

You'll get daily structure and a clear next step every single day, direct coaching the whole way through. No guessing. No figuring it out alone.

Is this you?

This is for the woman who's ready.

✓ This IS for you if...

  • You're a high-achieving woman who has succeeded in every area of life except feeling good in your body
  • You have a demanding schedule, kids, a full calendar, and need a program that actually fits
  • You're done with generic plans and ready for something built around your real life
  • You're coachable, open to feedback, and willing to do the work
  • You're ready to invest in yourself at the same level you invest in everything else that matters to you

✕ This is NOT for you if...

  • You're looking for a cheap, cookie-cutter program
  • You want shortcuts instead of a real system
  • You're not willing to invest at the level you invest in everything else that matters to you
  • You're resistant to feedback or not willing to be coachable
  • You expect results without putting in the work
Meet the Founder & Head Coach

I've been where you are.

Bri, Heron Fitness
Bri with her husband and three sons

I'm a mom of three boys, running a business, and I know exactly what it feels like to carry everything while quietly feeling like you're coming apart in your own skin. I built this program because nothing out there was designed for a life like ours. With a Master's degree in Exercise Science and Sports Nutrition and 18 years in the fitness industry, I didn't just want to relate to this problem. I wanted to solve it.

Now I've helped hundreds of women rebuild their bodies and their confidence. I'm ready to help you do the same.

  • M.S. Exercise Science & Sports Nutrition
  • 18 Years in the Fitness Industry
  • Hundreds of Women Coached
The offer, explained

Is this really free? What's the catch?

Yes, it's free. Here's how it works.

You get the same coaching women pay up to $300 a month for: three structured workouts a week, a daily movement goal, your calorie and protein targets, a sample meal plan, and daily support from me.

I give the first 30 days away because I'd rather you feel what coaching with me is like than take my word for it.

You put down a $100 deposit to hold your spot. Show up for the 30 days, hit 80% of your training and nutrition, stay in touch with your coach, and it comes back to you in full.

The catch? I'm hoping you'll want to keep going. Women who complete the Reset get special pricing on continued coaching in the Collective. It's only offered to Reset finishers, and your $100 deposit can go toward it. If you'd rather take what you've learned and run with it, you get your deposit back. No hard sell.

FAQ

Common Questions Answered.

Most programs hand you a generic PDF, drop you in a Facebook group nobody checks, and hit you with a sales pitch by day 5.

The 30-Day Reset is different. You get 30 days of actual coaching, daily accountability, personalized guidance, and a structured plan.

Your training sessions are 30-60 minutes, 3 times a week, built around whatever equipment you have access to and whatever time of day works for you. Your daily check-in takes about 2 minutes. If you can scroll Instagram for 20 minutes a day, you can do this.

Most programs dump information on you and disappear. The 30-Day Reset gives you a system and daily accountability built into every single day. You're not doing this alone, and you're not guessing. This will be the last reset you ever need.

Not essential. If you train from home, we'll adjust your plan to match what you have available. All we need is your commitment.

You check in with your coach, that's literally what they're there for. One missed day doesn't reset your progress, but ghosting for a week without communicating does. We ask that you show up honestly, not perfectly.

15 minutes. We talk through where you're at, confirm the 30-Day Reset is the right fit, and get you set up to start with the next Monday cohort.

It holds your spot and keeps each cohort full of women who are ready to show up. To get it back, complete the 30 days, hit 80% of your training and nutrition, do your check-ins, and stay engaged with your coach. No crazy targets. Just commitment to the process.

If you genuinely show up and engage but fall slightly short, talk to your coach. We're not looking for perfection, and we get that things come up. We're looking for consistency and honest communication. If you ghost the program or treat it like a free trial you forgot to cancel, that's a different conversation.

If you love the Reset, you'll be invited into the Collective: 6 months of monthly 1:1s, your personal strength and nutrition plan, and live weekly support. Coaching at this level typically runs $250 to $300 a month. Reset members get special pricing. Some women feel ready to keep going on their own, and that's great too. We'll talk through what makes sense on your progress call.

Each cohort is capped at 15 women so coaching stays personal. Once it fills, the next one opens the following Monday.

Next cohort starts Monday

A month from now, you can be in the exact same place. Or you can be looking at your own before and after.

The Confidence Code: 30-Day Reset starts with the next Monday cohort, capped at 15 women so coaching stays personal.

One month is going to pass either way. Make it count.

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© Heron Fitness. The Confidence Code: 30-Day Reset.

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